In 2011 an ad was submitted to Fox Sports for the Super Bowl, it was rejected because it contained or really focussed on a Christian Bible Verse.
“Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices,” Fox Sports said, explaining the reason for rejecting the ad.
The John 3:16 bible verse has shown up in more televised sporting events. John 3:16 came into the pop culture view in the late 1970s and early 1980s at sporting events, when a man named Rollen Stewart would don a rainbow colored afro wig and a John 3:16 T-shirt. He was especially good at getting himself in front of the cameras at sporting and big cultural events, including the royal wedding of Prince Charles and Lady Diana.
Stewart grew increasingly fanatical about his crusade. In 1992 he took a maid hostage with a loaded gun at a Los Angeles hotel, demanding a national press conference to proclaim his new message that the end of the world was near.
When quarterback Tim Tebow threw an 80-yard touchdown pass Sunday to secure an overtime victory for his Denver Broncos over the heavily favored Pittsburgh Steelers, some saw a biblical connection.
The completion gave Tebow, an outspoken evangelical Christian whose penchant for last-minute heroics have given him a reputation as a miracle worker, 316 passing yards for the game. His ten completions averaged 31.6 yards a piece.
Those figures inspired plenty of conversation and debate about a connection some saw to one of the most famous verses in the Bible, John 3:16.
The New Testament verse is held up by Christians around the globe because it neatly summarizes some key points of Christianity: “For God so loved the world that he gave his one and only son, that whosoever believes in him would not perish but have eternal life.” (NIV) via belief blog
Seeing John 3:16 at the Super Bowl or really any other sporting event probably does not have the same impact that it once did. The message has not changed. God, still, loves the world and gave his Son.
So today as many, many people watch the Super Bowl, I for one will be watching it only for the commercials.